Start with the destination
A social image should be prepared for where it appears: feed, story, preview card, thumbnail, pin or product grid.
Publishing guide
Social Media Image Sizes Guide
Use this original guide as a practical starting point for common social image sizes, previews, thumbnails, product visuals and email graphics.
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Upload an image and choose a social preset to compare dimensions, ratio, file size and format guidance.
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Scores are estimated from common platform guidelines and practical publishing heuristics.
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| Platform | Use | Recommended size | Ratio | Practical note |
|---|---|---|---|---|
| Open Graph | Article or website preview | 1200 x 630 px | 1.91:1 | Keep important content centered and use JPG or PNG when sharing compatibility matters. |
| Google Discover | Large article image | 1200 px wide or larger | 16:9 commonly used | Use high-quality imagery and compress carefully to balance quality and speed. |
| YouTube | Video thumbnail | 1280 x 720 px | 16:9 | Leave safe space around text and faces because overlays may cover edges. |
| Square post | 1080 x 1080 px | 1:1 | Works well for grid consistency and product-focused images. | |
| Portrait post | 1080 x 1350 px | 4:5 | Often gives more vertical space in the feed. | |
| Story or vertical creative | 1080 x 1920 px | 9:16 | Keep key content away from top and bottom UI areas. | |
| Feed image | 1200 x 627 px | 1.91:1 | Use a clear focal area and avoid tiny text. | |
| Standard pin | 1000 x 1500 px | 2:3 | Tall images usually provide more room for detail. | |
| E-commerce | Product image | 1000 x 1000 px or larger | 1:1 | A clean background is usually helpful, but this tool does not detect background quality. |
| Header image | 600-1200 px wide | Flexible | Keep files lightweight for faster email loading. |
Keep a safe focal area
Interfaces, captions and previews may crop edges. Important content usually works best near the visual center.
Export intentionally
Use a dedicated export for important channels instead of relying on one oversized master image everywhere.
FAQ
Social image size questions
Are these official social media requirements?
No. This guide lists commonly used dimensions and practical publishing recommendations. Always verify official requirements for critical campaigns.
Why do aspect ratios matter?
Aspect ratios help platforms display your image without unexpected cropping, borders or awkward previews.
Can one image work everywhere?
Sometimes a flexible source image can be adapted, but important channels often deserve dedicated crops or exports.
Should every image be WebP?
WebP is useful for websites, while some upload workflows still prefer JPG or PNG. Choose based on the destination.