Social Media Image Sizes: A Practical Publishing Guide
Social platforms display images in different shapes. A single source image can work in several places, but important campaigns usually benefit from dedicated crops.
Open Graph and link previews
A common Open Graph size is 1200 x 630 pixels, which is close to a 1.91:1 ratio.
Keep important content away from the very edges because previews can vary across apps.
YouTube thumbnails
A common YouTube thumbnail size is 1280 x 720 pixels with a 16:9 ratio.
Use a clear focal area and leave space for interface overlays and timestamps.
Instagram and vertical formats
Instagram feed images commonly use square, portrait and landscape ratios. Stories use a vertical 9:16 frame.
Do not rely on automatic cropping for important text or faces.
Pins and product images
Pinterest pins often use a tall 2:3 ratio, while product images commonly work well as square images.
PublishPixel lets you compare your image against platform-oriented presets.